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Facebook’s New Gift Service: Nice, But Not Yet An E-Commerce Game Changer
From my Forbes.com blog The New Persuaders: Just in time for prime gift-giving holidays like Friday’s World Rabies Day (or if you prefer, Ask A Stupid Question Day), Facebook today launched a social...
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Sorry, Retailers–Cyber Monday’s Days Are Numbered
Two cliches in one ad! From my Forbes.com blog The New Persuaders: Not long after Cyber Monday was invented in 2005 as an online alternative to Black Friday, I called it a “marketing myth” because it...
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13 Questions For 2013 In The World Of Online Advertising
Cross-posted at my Forbes.com blog The New Persuaders: For the past few years, I’ve offered predictions here and on The New Persuaders for what’s likely to come in the next year. I viewed them more as...
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You Are the Ad: Digging Into Facebook’s Advertising Strategy
When I first started looking closely at Facebook’s booming advertising business for an article that just appeared in MIT’s Technology Review, I was soon struck by an apparent disconnect. The social...
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Facebook’s Sheryl Sandberg: “Now Is When We’re Going Big” in Ads
When Sheryl Sandberg left Google to join Facebook as chief operating officer three years ago, many people thought the pairing with CEO Mark Zuckerberg was doomed. Sandberg, a then-38-year-old former...
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Webrooming: How Mobile Ads Are Driving Shoppers To Stores
Famous Footwear stores highlight highly searched products. From my Forbes blog: Showrooming, the practice of shopping in stores and then buying cheaper online, has long vexed physical retailers that...
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Picture This: Marketers Let Emojis Do the Talking
An illustration from Taco Bell’s Taco Emoji Engine From my New York Times article: The condom brand Durex has used World AIDS Day as a marketing hook for years, but for the most recent edition it tried...
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